Professor of Interaction Design; Head, Nga Pae Mahutonga / College of Creative Arts at Massey University


Professor Brian Lucid’s interaction design research focuses upon the strategic implementation and aesthetic refinement of digital interactive environments to foster effective interaction with products, brands, and services. Guided by questions that address the relations among visual design, complex information and the ability of people to learn and adapt to unfamiliar processes, his practice-led research envisions, defines and implements functional and aesthetic screen-based digital products and services. His work with award-winning interaction design studio Proximity Lab has seen him undertake product strategy and user experience for some of the world’s most successful cloud-based services.

Prof. Lucid taught within the Dynamic Media Institute from 2001 – 2015. He currently leads Ngā Pae Māhutonga, the 130-year-old School of Design at Massey University in Wellington, New Zealand. Acknowledged as providing one of the best design educations in the Asia-Pacific region, the school ranks in the top 100 art and design schools worldwide by QS and in 2017 was ranked 1st in the Asia-Pacific by the international design awards agency Red Dot. Prof. Lucid also leads the Weta Workshop School at Massey University, an innovative entertainment design postgraduate programme delivered in partnership with world-leading concept design studio Weta Workshop.

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