Yiji He, MFA ’18
thesis abstract
Name: Yiji He, MFA ’18
Undergraduate Degree: BA in Grapgic Design
Undergraduate School: Central Academy of Fine Arts
Thesis cover
The Internet and social media have brought us brand new thinking patterns from a global perspective. It helps us to reduce the linguistic barriers and cultural distance among diverse ethnic groups. Modern technologies such as smart phones are helping us to create more convenient bridges of communication. However, misunderstandings between different cultures still exist. How can we avoid cultural misunderstandings? I believe creating appropriate user experiences through dynamic media could be one option.
Compared to the theoretical and academic approaches to culture, religion and art, the study of daily life offers an experience that can be accessible and intimate to a large audience regardless of social economic class and levels of formal education. I wish to explore dynamic media and utilize it to express the daily lives of people in different cultures. I want users to directly feel and experience the daily life in other cultures. In doing so, I hope that users better relate to and develop empathy for people from other cultures.
Due to my bilingual life experience in both China and the United States, I am confident in introducing my audience to the cultural distinctions between these two countries. I hope that my interactive projects will serve as a virtual ambassador that can build bridges between people from various cultural backgrounds.
Download “Culture, Daily Life, and Empathy” (PDF, 31 MB).