DMI Welcomes David Small for Annual Lecture, April 19, 2012
The Dynamic Media Institute at the Massachusetts College of Art and Design is delighted to welcome renowned designer David Small back to MassArt for the 2012 Annual DMI Lecture, "Designing for Experience."
Designing for Experience
Participation and interaction radically change the role of the graphic designer. Powerful experiences are as much about doing and engaging as they are about seeing and feeling. The designer, who once may have drawn inspiration from film, theater and dance now must become a serious student of each of these arts and more in order to pull together all of the many parts that constitute experience. Understanding how space, environment, mood, and audience shape our perception will enable designers to effectively communicate.
We must develop a design practice that is aware of context and responsive, that simultaneously encompasses multiple displays and people, and that uses new technology to create fluid experiences with information. Designers are also facilitators of social engagement and must address human behavior and relationships. Using examples from his own firm, David will discuss the role of technology and the current state of design culture in relation to the design of powerful, memorable and useful experiences.
David Small completed his Ph.D. at the MIT Media Laboratory in 1999, where his research focused on the display and manipulation of complex visual information. This was his third degree from MIT. He began his studies of dynamic typography in three dimensional landscapes as a student of Muriel Cooper, founder of the Visible Language Workshop, and later joined the Aesthetics and Computation Group under the direction of John Maeda. His thesis, Rethinking the Book, examined how digital media, in particular the use of three-dimensional and dynamic typography, will change the way designers approach large bodies of information. His work has been exhibited at the Museum of Modern Art, Documenta11, the Centre Pompidou, and the Cooper-Hewitt. He is the principal and founder of Small Design Firm. From 2008 to 2010 he was an Associate Professor at the Massachusetts Institute of Technology where he directed a research group at the MIT Media Lab.
Left: image from the Irish College Exhibits: Louvain Institute, Leuven, Belgium, August 2009; Right: image from Cirque du Soleil: The Beatles Revolution Lounge, Las Vegas, NV, January 2007.
The Dynamic Media Institute (DMI) at the Massachusetts College of Art and Design
MassArt Kennedy Building 406
Thursday April 19, 6:30 PM
Free and open to the public.
For more information about the DMI 2012 Annual Lecture contact Associate Professor Joe Quackenbush.
Parking:Because of ongoing building projects, there is no public parking available on campus. Paid parking is available at the Museum of Fine Arts parking garage. Google Map of the area